In a world filled with information options ranging from mass media to social media and desktop to mobile, people are more connected than ever – especially young people. So after going off the grid for a good night’s sleep, how do young people reconnect?
The answer is email. A Survey Monkey study of 18-29 year olds conducted for Business Insider revealed that email was the first source checked by 44.14%. That’s more than Facebook (27.03%,) news websites (14.41%,) or any other source.
What does this mean for marketers? Quite simply if you’re targeting young people today, you better send them an email – first thing in the morning.