You work hard to attract and convert visitors into customers. But that’s only half the battle. Successful businesses also focus on building enduring relationships to retain their customers and generate repeat business. Email and SMS messaging are among the most cost effective tools in any retention strategy.

Before you can embark on an email or SMS campaign, you need to build a list of recipients. WebFactorE works with clients to develop acquisition strategies including compelling sign-up forms on websites, contests or sweepstakes, and other value-based incentives. We also work with clients to evaluate their existing or purchased lists to identify and eliminate potential problems.

WebFactorE has worked with a wide range of enterprise email service providers including Zeta Interactive and ExactTarget, as well as ESPs servicing small business such as MailChimp and ConstantContact. We help clients evaluate and select the ESP that’s right for them, then get them set so they can begin sending campaigns. We also provide full-service email campaign management including list management, template and content development, testing, scheduling, deployment and analysis.

As with email, we work with clients to help them understand their options for SMS messaging. We help them choose a platform that suits their needs then help them develop effective text campaigns that are consistent with their overall multi-channel marketing message.