Category Archive

As the year draws to an end, it is time to finalize your marketing plan for 2023. With brands and consumers tightening their belts given the current environment of economic uncertainty, email – arguably the most efficient marketing channel – should play a central role. Fortunately, developing a B2C (business-to-consumer) email marketing strategy doesn’t have to be hard. Here are … Read More

As last-minute holiday shopping reaches its peak, it gets harder for your emails to grab the attention of customers. With Christmas just days away, panic takes hold of shoppers and it becomes difficult for them to focus on every offer that reaches their inbox. That means it is time to up your email marketing game. One of the best ways … Read More

With Black Friday and Cyber Monday behind us, it is time to look forward to three important marketing dates in December: Green Monday, National Free Shipping Day, and Super Saturday. Let’s take a look at each of these dates, what makes them important, and some tips for taking using them to maximize your holiday email results. Green Monday – December … Read More

Black Friday and Cyber Monday represent the biggest opportunities for businesses to reach their annual sales goals. Black Friday has been around longer and is arguably more widely known, but since its debut Cyber Monday has outperformed it. For example, Black Friday racked up $8.9 billion in sales in 2021, while Cyber Monday accounted for $10.7 billion. But regardless of … Read More

Apart from sellers of costumes, decorations, and treats, Halloween is sometimes overlooked by marketers who are focused on the bigger sales events that follow such as Black Friday, Cyber Monday, and Christmas. But even if your business doesn’t involve trick or treating, failing to take advantage of Halloween could be a mistake. That’s because Halloween generates high levels of engagement … Read More

In the build-up to the release of Apple’s iOS 15, much was made of its new privacy features and the impact they might have on the ability of marketers to track email opens. Now that the update has been released, it has become apparent that open rate tracking wasn’t the only thing affected. In addition to basic privacy features, some … Read More

Forrester Research, Inc.’s June 2013 report, How Consumers Found Websites in 2012, provides some interesting statistics for marketers seeking to develop a multi-channel Discovery Marketing strategy. The report highlights that while users continue to rely heavily on natural search, traffic from sponsored search and social networks has increased. It touts gains of 4% in natural search, 7% in social, and … Read More

In a world filled with information options ranging from mass media to social media and desktop to mobile, people are more connected than ever – especially young people. So after going off the grid for a good night’s sleep, how do young people reconnect? The answer is email. A Survey Monkey study of 18-29 year olds conducted for Business Insider … Read More

Although social media like Facebook and Twitter get all the buzz, it’s email that generates leads and sales. For champions of social media, the numbers are somewhat embarrassing. A recent report by Custora found that over the last four years, online retailers quadrupled their customer acquisition rates via email to nearly 7 percent. Facebook and Twitter barely registered as acquisition … Read More

Forrester’s recent report, The State of Retailing Online 2013, has some interesting findings when it comes to email. The report states that email will continue to be one of the top two areas of greatest focus for retailers. To that end, Forrester says retailers are investing in email more than ever. The reason is the shift in how consumers access … Read More