The Canadian Anti Spam Legislation (CASL) went into effect on July 1, 2014. Originally passed in December 2010, the legislation defines tough new rules for email marketers targeting Canadian citizens and businesses. CASL is more stringent than CAN-SPAM regulations enforced in the United States and includes serious financial penalties for abuse. As always, the devil is in the details, so … Read More
How to Use Pop-ups to Build Your List
Pop-ups in general have gotten a bad rap in no small part due to pop-up ads. Pop-up ads, typically having nothing to do with the underlying content, can be distracting and annoying. But that shouldn’t preclude you from using pop-ups altogether. If your website features good content or regularly makes valuable offers, visitors will want to hear from you. Most … Read More
Using Mobile Tech to Take Mortgages Door-to-Door
WebFactorE developed a unique concept combining mobile technology with door-to-door sales for its client, PrimeCap Lending. The @Home™ program brings the lender to consumers in their homes to initiate loans. @Home™ was designed for people who want to refinance their homes but can’t afford to spend hours at the lender’s office. The @Home™ program delivers a representative to the consumer’s … Read More
Simplifying Mortgage Choices for Consumers
WebFactorE recently developed an innovative tool for its client, PrimeCap Lending, to enable home buyers to find and choose a mortgage. The Loan Wizard™ is the world’s first mortgage product preference engine. It enables users to receive loan recommendations based on their personal preferences and individual scenario. Upon accessing the Loan Wizard™, checkboxes enable users to answer a short list … Read More
Mobile App for Realtors and Mortgage Brokers
WebFactorE announced the launch of the eLucid RealTime™ app for its client, eLucid Lending. It is the mortgage industry’s first loan status app especially for realtors and mortgage brokers. eLucid RealTime™ enables users to login to their account, view a list of their customers currently in the eLucid loan origination system, then select an individual record to view the customers … Read More
App-based end-to-end digital mortgage solution
eLucid Lending announced the release of the eLucid™ 2.0 mortgage app for iOS. eLucid™ 2.0 app is an end-to-end digital mortgage solution that enables users to apply for and manage a mortgage with simplicity and transparency. WebFactorE developed the concept, designed the process and interface, then managed development of the app. eLucid™ 2.0 enables users to take control of their … Read More
Apps that Help Scope Out Listed Homes for Buyers
A 2013 National Association of Realtors (NAR) and Google survey found that 68% of people looking to buy a home found themselves using one or another of today’s popular mobile apps at some time during their odyssey. 2013 was ancient history in terms of the ascendance of mobile devices, so you’d have to guess that today’s percentage must be well … Read More
MWHL Suspends Season Due to Covid-19
The Mountain West Hockey League (MWHL) has suspended the 2019-2020 season in response to the Covid-19 pandemic. The MWHL is following mandates of health experts and local authorities in each of its cities. According to MWHL Commissioner Thomas Brown, “MWHL clubs travel long distances for games, relying mainly on ground transportation with many stops along the way for food, fuel, … Read More