Having a web site isn't enough. It has to get found by potential customers. That means your site has to be visible to search engines. WebFactorE uses a team comprised of SEO savvy copywriters, web analysts, and developers who work to ensure our client sites are positioned to rapidly rise in organic search rankings.

When developing a search engine optimization plan for our clients, we take a broad view then drill down. We assess their existing web sites, industries, competition, geographic locations, and demographic data in order to develop an SEO campaign that includes:

• Site architecture
• Keyword density
• Keyword analysis
• Meta data development
• Competitive analysis
• Link building program
• Social media strategy

Our approach to Search engine optimization goes beyond placing meta tags on a web site and building links. We use web analytics to monitor which keywords generate the best leads and conversions. Then we use this data to refine the client's SEO program to increase monthly revenue and ROI.

WebFactorE uses a variety of social media tactics to boost search engine ranking. We use social networks to build quality links, bookmarks, and content distribution. With more and more search engines relying on consumer opinion and choices, social media is becoming a vital tool for search engine optimization.

Reaching potential customer and getting them to visit your site is critical to your online success. WebFactorE provides integrated online advertising strategies designed to drive ROI.

Search engine marketing via keywords on search engines is an effective way to attract qualified traffic to your web site. We can help you develop keyword strategies, create geo targeted campaigns, develop ad copy, manage placement, organize landing pages, and track effectiveness.

Online content networks are another way to distribute your message. Campaigns can be targeted to appear on sites your customers visit and then refined by context, location, or demographics to maximize qualified clicks.

In the strategy phase of every campaign, we determine which pay-per-click (PPC) ad networks or content networks are most suitable to your objectives. Our creative team develops ads with compelling copy and calls to action. Ads undergo multivariate testing to ensure effectiveness.

Media placement is based on research to determine which keywords or content sites yield the highest conversion rates. Bid rates are managed to budget in order to optimize efficiency and effectiveness. The entire campaign is then measured using analytics applications to determine effectiveness of ads, keywords, network and ultimately ROI.

Email marketing is one of the most cost effective means of reaching customers. It is also highly measurable, making verification of ROI transparent. We can help you develop an email database through effective positioning and streamlined functionality of guestbook features or through list acquisition.

WebFactorE can design highly effective email messages featuring subject lines that maximize open rate, calls to action that increase click-throughs, and landing pages that drive conversion. We can provide a detailed level of targeting and campaign development for different customer or prospect segments. Message schedules can be integrated with the shopping process to ensure timeliness and promote conversion.

Best of all, we can provide analytic reporting that tracks the effectiveness of your campaign from opens and bounces to clicks and conversions.

WebFactorE can assist you with email marketing services including:

• list development and acquisition
• list management and segmentation
• HTML email design
• secure transmission
• campaign tracking

Interactive PR is a key tool for business when used in conjunction with traditional public relations. We can design a custom online media strategy for you that builds relationships with media outlets, utilizes RSS feeds to speed delivery, develops keyword rich copy for by-lined articles and press releases, implements social bookmarking strategies, and manages your online reputation. Interactive PR services include:

• Interactive PR strategy
• E-zine integration
• Blog integration
• Social bookmarking
• Media placement

Visitors come to your site, but do you know where they are coming from, what they are doing, and where they are going? Web analytics allow you to track ROI on referring sites and keywords, measure conversion rates, understand user behavior, compare organic versus paid traffic and more.

We can help you set up and start using analytics tools so you can get the most out of your advertising, SEO, and web site. We can provide daily, weekly, or monthly reports that are customized to your specification or help you set up processes to generate and interpret your own reports in-house.

WebFactorE web analytics services include:

• Analytics Implementation
  Our engineers will set up analytics software and work with your team to ensure tags are integrated correctly to capture, track and analyze campaign data.
• Competitive Intelligence
  Our analysts track which websites are referring visitors to client competitors and where those competitors are advertising across the web.
• User Behavior Analysis
  This includes tracking specific actions that each customer or prospect takes upon visiting your website from receiving an email to making a purchase.
• Multivariate Testing
  Utilized in conjunction with email marketing and website architecture, multivariate testing (also known as A/B testing) is the process of comparing different layouts and calls-to-action by measuring click-through rates and conversions.

Social media marketing can place your brand, product, or service in front of millions of users that participate in social networking on a daily basis. We can help you use social media to create a buzz about your business, personalize your brand message, build quality in-bound links and generate traffic for your web site, and build your customer database. WebFactorE can provide the following social media services:

• Social media strategy
• Reputation management
• Blog marketing
• Social forums
• Social bookmarking
• Wiki Development