Client: PrimeCap Lending
Project: Live Webcast
Services: Strategy, design, production
PrimeCap Lending, a regional mortgage lender serving the western United States sought to connect with new and existing customers, as well as potential partners, to provide news, product education, and exposure for realtors and brokers.
WebFactorE developed a concept live webcasts on a monthly basis. Each program featured a host, discussion panel, guests, and live audience interaction via integrated social media.
WebFactorE took advantage of its expertise in live webcast production including HD cameras, teleprompters, multi-track audio, studio lighting, live switching software, and encoding hardware for content distribution via YouTube.
A branded YouTube channel was created for distribution. Program promotions were coordinated via social media and email.