Client: Mandalay Resort Group, Park Place Entertainment
Project: Destination Booking Portal
Services: Design, development, marketing, operation
Las Vegas’ two largest resort operators recruited WebFactorE’s founder to lead the development and launch of the world’s first single-destination travel portal. The website featured online booking of air, car, hotel, shows, tours, nightlife and dinner reservations. The project required the coordination of off-shore teams (Belarus, Ireland) for the development and integration of a proprietary content management system and digital travel distribution platform. An operational team was created consisting of client services, merchandisers, email marketers, advertising sales, content creators, editors, analysts, and developers.