Client: Blockbuster, Inc.
Project: Entertainment On Demand Service
Services: Strategy, business development, design, development, content acquisition, operation
WebFactorE’s founder served as Senior Vice President of Blockbuster New Media. Before there was Dish On Demand or DirectTV Movies On Demand, Hulu or YouTube, Blockbuster designed, built, and deployed a streaming entertainment on demand system. Blockbuster EOD streamed on-demand movies and interactive games to set-top boxes via a fiber optic cable network. The system featured a 3-D user interface to merchandise featured titles and make browsing and selecting entertainment options from the platform’s library fast and easy. Strategic partnerships were developed for digital rights to Hollywood studio titles, acquisition of Internet-enabled set-top box, exclusive access to a proprietary fiber optic network, and edge caching.