Email’s Role in Discovery Marketing

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Forrester Research, Inc.’s June 2013 report, How Consumers Found Websites in 2012, provides some interesting statistics for marketers seeking to develop a multi-channel Discovery Marketing strategy. The report highlights that while users continue to rely heavily on natural search, traffic from sponsored search and social networks has increased. It touts gains of 4% in natural search, 7% in social, and … Read More

The First Thing Young People Do in the Morning

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In a world filled with information options ranging from mass media to social media and desktop to mobile, people are more connected than ever – especially young people. So after going off the grid for a good night’s sleep, how do young people reconnect? The answer is email. A Survey Monkey study of 18-29 year olds conducted for Business Insider … Read More

Socially Awkward: Email Trumps Social

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Although social media like Facebook and Twitter get all the buzz, it’s email that generates leads and sales. For champions of social media, the numbers are somewhat embarrassing. A recent report by Custora found that over the last four years, online retailers quadrupled their customer acquisition rates via email to nearly 7 percent. Facebook and Twitter barely registered as acquisition … Read More

Retail Goes All-in on Mobile

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Forrester’s recent report, The State of Retailing Online 2013, has some interesting findings when it comes to email. The report states that email will continue to be one of the top two areas of greatest focus for retailers. To that end, Forrester says retailers are investing in email more than ever. The reason is the shift in how consumers access … Read More

Boost Engagement with Video in Email

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With the amount of email found in most inboxes today, getting consumers to engage is tough. You have just seconds to attract their attention and convince them to act. Until recently email marketers had to rely mainly on strong subject lines, catchy headlines, and inviting images. But now there’s an exciting new option: Video In Email. Video is arguably the … Read More

When It Comes to Sharing, Email Is Caring

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Back in July we posted a blog titled, Socially Awkward, comparing email with social media. The blog cited a study by Custora that revealed email generated significantly more leads and sales than social networks like Facebook and Twitter over the past four years. A recent report from SocialTwist, a company that gives consumers incentives to share deals online, further enhanced … Read More

Get the Picture with Email

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Have you ever wondered whether the beautiful images you include in your email messages actually get seen? The answer might surprise you. A lot of recipients block images in HTML formatted messages either by personal preference or by default email client settings. Some people block HTML messages altogether A study by Merkle in 2009 stated that only 48% of recipients … Read More

Is Gmail Waging War on Christmas?

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After months of news about Gmail’s tab feature and its impact on inbox placement, you probably thought it was time for a truce. But instead Gmail has launched a holiday offensive in their war on email marketers. This time they’re targeting image links and the impact could be major on open tracking and geo-targeting. On or about December 3, Gmail … Read More

Unsubscribe Doesn’t Have to End the Relationship

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A lot of email marketers dread the unsubscribe link. They view it as the end of a relationship. But it doesn’t have to be that way. Instead of fearing the process, email marketers should embrace it as an engagement opportunity. In doing so, email marketers can maintain their reputation with ISPs, learn more about their subscribers, and most important: retain … Read More

Stop Bots from Spoiling Your List

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Have you found invalid email addresses creeping into your list via the subscription page? It could be a sign that malicious bots are attempting to access your site. Bots can exploit the data entry fields on your subscription form to enter bogus names and email addresses. They can also insert URLs in hopes of having them posted on your site … Read More