Where should you focus your budget: SMM or SEM? When it comes to Social Media Marketing and Search Engine Marketing, it can be difficult to decide which you should prioritize over the other. An argument could be made that the two are not mutually exclusive. In fact, many digital marketers have found that Search Engine Marketing (SEM) and Social Media … Read More
Why Content Marketing Should Be Part of Your Strategy
Whether you should make content marketing part of your strategy depends on your business goals and target audience. However, many B2B and B2C companies, regardless of their size and industry, have found that content marketing can be a highly effective way to reach and engage their target audience and drive business results. Here are just a few of the ways … Read More
6 Tips for Creating a Content Marketing Plan
As the adage goes, “Content is king.” This is especially true when it comes to marketing in the Internet age. Content marketing can be an effective way to reach and engage with customers wherever they are via social media, email, and search. But if you want to be the king or queen of content, you need a plan. To help … Read More