How to Avoid the Same Old Traps

adminEmail Marketing

SpamCop.net includes new spam traps on a regular basis. They also mix things up by reactivating spam traps that were as much as two years old. Spam trap operators like SpamCop play an important role by identifying email abuse ranging from malicious botnets to inexperienced marketers who inadvertently send to bad lists. In order to be effective, SpamCop and other … Read More

Gmail Image Caching Update

adminEmail Marketing

In a blog posted in December (“Is Gmail Waging War on Christmas?”) we alerted you to a change in Gmail that had a significant impact on email marketers. Google quietly began to proxy images through their own servers, impacting the way they were cached. The change was intended to enable Gmail to display images to users instantly without the need … Read More

Facts You Need to Know About CASL

adminEmail Marketing

The Canadian Anti Spam Legislation (CASL) went into effect on July 1, 2014. Originally passed in December 2010, the legislation defines tough new rules for email marketers targeting Canadian citizens and businesses. CASL is more stringent than CAN-SPAM regulations enforced in the United States and includes serious financial penalties for abuse. As always, the devil is in the details, so … Read More

How to Use Pop-ups to Build Your List

adminEmail Marketing

Pop-ups in general have gotten a bad rap in no small part due to pop-up ads. Pop-up ads, typically having nothing to do with the underlying content, can be distracting and annoying. But that shouldn’t preclude you from using pop-ups altogether. If your website features good content or regularly makes valuable offers, visitors will want to hear from you. Most … Read More

Using Mobile Tech to Take Mortgages Door-to-Door

adminMobile Apps

WebFactorE developed a unique concept combining mobile technology with door-to-door sales for its client, PrimeCap Lending. The @Home™ program brings the lender to consumers in their homes to initiate loans. @Home™ was designed for people who want to refinance their homes but can’t afford to spend hours at the lender’s office. The @Home™ program delivers a representative to the consumer’s … Read More

Simplifying Mortgage Choices for Consumers

adminMobile Apps

WebFactorE recently developed an innovative tool for its client, PrimeCap Lending, to enable home buyers to find and choose a mortgage. The Loan Wizard™ is the world’s first mortgage product preference engine. It enables users to receive loan recommendations based on their personal preferences and individual scenario. Upon accessing the Loan Wizard™, checkboxes enable users to answer a short list … Read More

Mobile App for Realtors and Mortgage Brokers

adminMobile Apps

WebFactorE announced the launch of the eLucid RealTime™ app for its client, eLucid Lending. It is the mortgage industry’s first loan status app especially for realtors and mortgage brokers. eLucid RealTime™ enables users to login to their account, view a list of their customers currently in the eLucid loan origination system, then select an individual record to view the customers … Read More

App-based end-to-end digital mortgage solution

adminMobile Apps

eLucid Lending announced the release of the eLucid™ 2.0 mortgage app for iOS. eLucid™ 2.0 app is an end-to-end digital mortgage solution that enables users to apply for and manage a mortgage with simplicity and transparency. WebFactorE developed the concept, designed the process and interface, then managed development of the app. eLucid™ 2.0 enables users to take control of their … Read More

Apps that Help Scope Out Listed Homes for Buyers

adminMobile Apps

A 2013 National Association of Realtors (NAR) and Google survey found that 68% of people looking to buy a home found themselves using one or another of today’s popular mobile apps at some time during their odyssey. 2013 was ancient history in terms of the ascendance of mobile devices, so you’d have to guess that today’s percentage must be well … Read More

MWHL Suspends Season Due to Covid-19

adminPress Releases

The Mountain West Hockey League (MWHL) has suspended the 2019-2020 season in response to the Covid-19 pandemic. The MWHL is following mandates of health experts and local authorities in each of its cities. According to MWHL Commissioner Thomas Brown, “MWHL clubs travel long distances for games, relying mainly on ground transportation with many stops along the way for food, fuel, … Read More