As the adage goes, “Content is king.” This is especially true when it comes to marketing in the Internet age. Content marketing can be an effective way to reach and engage with customers wherever they are via social media, email, and search. But if you want to be the king or queen of content, you need a plan. To help … Read More
7 Steps for Creating a B2C Email Strategy
As the year draws to an end, it is time to finalize your marketing plan for 2023. With brands and consumers tightening their belts given the current environment of economic uncertainty, email – arguably the most efficient marketing channel – should play a central role. Fortunately, developing a B2C (business-to-consumer) email marketing strategy doesn’t have to be hard. Here are … Read More
3 Tips for Last Minute Holiday Emails
As last-minute holiday shopping reaches its peak, it gets harder for your emails to grab the attention of customers. With Christmas just days away, panic takes hold of shoppers and it becomes difficult for them to focus on every offer that reaches their inbox. That means it is time to up your email marketing game. One of the best ways … Read More
How to Leverage December’s Three Big Sales Dates
With Black Friday and Cyber Monday behind us, it is time to look forward to three important marketing dates in December: Green Monday, National Free Shipping Day, and Super Saturday. Let’s take a look at each of these dates, what makes them important, and some tips for taking using them to maximize your holiday email results. Green Monday – December … Read More
Email Tips for Black Friday and Cyber Monday
Black Friday and Cyber Monday represent the biggest opportunities for businesses to reach their annual sales goals. Black Friday has been around longer and is arguably more widely known, but since its debut Cyber Monday has outperformed it. For example, Black Friday racked up $8.9 billion in sales in 2021, while Cyber Monday accounted for $10.7 billion. But regardless of … Read More
Why Halloween is Important to Your Overall Holiday Success
Apart from sellers of costumes, decorations, and treats, Halloween is sometimes overlooked by marketers who are focused on the bigger sales events that follow such as Black Friday, Cyber Monday, and Christmas. But even if your business doesn’t involve trick or treating, failing to take advantage of Halloween could be a mistake. That’s because Halloween generates high levels of engagement … Read More
How to Tame Trolls on Your Brand’s Social Media
Have your social media posts attracted Trolls? Odds are they have at one time or another. If you’ve ever endured the insults, nastiness, or rudeness of someone who left a comment on one of your social media posts, you know what we’re talking about. The typical Troll looks for ways to cast shade on others to make themselves feel better. … Read More
iOS 15 Means Time’s Up for Countdown Timers
In the build-up to the release of Apple’s iOS 15, much was made of its new privacy features and the impact they might have on the ability of marketers to track email opens. Now that the update has been released, it has become apparent that open rate tracking wasn’t the only thing affected. In addition to basic privacy features, some … Read More
Email’s Role in Discovery Marketing
Forrester Research, Inc.’s June 2013 report, How Consumers Found Websites in 2012, provides some interesting statistics for marketers seeking to develop a multi-channel Discovery Marketing strategy. The report highlights that while users continue to rely heavily on natural search, traffic from sponsored search and social networks has increased. It touts gains of 4% in natural search, 7% in social, and … Read More
The First Thing Young People Do in the Morning
In a world filled with information options ranging from mass media to social media and desktop to mobile, people are more connected than ever – especially young people. So after going off the grid for a good night’s sleep, how do young people reconnect? The answer is email. A Survey Monkey study of 18-29 year olds conducted for Business Insider … Read More